Snug Play systems were originally developed in the United Kingdom by a brother and sister team of visual artists, Hattie and Tim Coppard. The idea for Snug Play emerged as a part of the The Experimental Playground Project which began in 2000. That work with early childhood, school, and community settings was funded by the National Endowment for Science, Technology, and the Arts (NESTA,) the Esmee Fairburn Foundation, and the Arts Council in the UK.
The design of Snug Play began in 2004 while observing child interaction with large-scale play pieces. Research was conducted for a total of 6 years, and in 2007, the first manufactured Snug Play system was put to use in the UK.